What are a few of the methods smart devices have changed the way we consume media? - keep reading to find out more.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which individuals are getting their information is also changing. People are significantly turning towards online news sources, instead of viewing television, to discover ongoing worldly affairs. However, at the same time, due to a consistent flow of information, people are becoming overwhelmed by big volumes of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to follow. Nowadays it is common to see news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been very important for supplying individuals with dependable and verified news sources, in a format they can easily follow.
In the last few years, with the rise of digital media, the way in which individuals consume content has evolved considerably. For many years, traditional tv was the main source of family home entertainment for the majority of people. Nevertheless, since the development of streaming platforms, many audiences are turning away from scheduled television, specifically among younger individuals. Instead, international media content analysis website reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for enabling individuals to enjoy the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing preferences in the market.
In the present digital age, mobile phones have come to be one of the most popular tools that individuals are using to view videos and access media. Nowadays, many social media networks are providing endless feeds of brief, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a variety of selected videos and interact quickly, making these videos far more appealing and addictive than traditional television. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Subsequently, this pattern is changing the way people are proactively seeking for and counting on to receive knowledge, in a much faster, shorter and more visible format.